On Friday, Apollo Tyres unveiled its latest corporate identity along with a new vision that set its path for the coming five years. It was dawned under the initiative – ‘Driving Progress, Together.’ The tyre manufacturer is passionate about converging a global community and developing a varied and inclusive culture. This new corporate identity includes both the Apollo and Vredestein brands.
“Our industry is going through a sea change, and with the increasing rate of transformation in key areas of our business, it is time for us to embrace that change. Our ambition is brought to life in our new identity. A company which has been built on strong foundations relies on the creativity and energy within the organisation to forge ahead,” said Apollo Tyres Vice Chairman and MD Neeraj Kanwar.
The refurbished five key pillars under the company’s five-year vision are digitalisation, technology, innovation, people, brand, and sustainability. But the existing Apollo Tyres logo will remain as the identity for the product brand, retaining the strength of the brand equity that was established a long time ago.