Meta Platforms Inc, the owner of Facebook will be sharing more data on choices made by advertisers while running political and social issues ad campaigns on its platforms.
Meta will also include detailed information about the target audience of these individual ads. The data would be available on Facebook’s Open Research and Transparency database used by academic researchers. This step will be an expansion of a pilot launched last year by social media giant.
Jeff King, Meta’s VP of business integrity, in a phone interview, said, “Instead of analyzing how an ad was delivered by Facebook, it’s really going and looking at an advertiser strategy for what they were trying to do.”