On Wednesday, Mattel Inc. announced that it had inked a multi-year agreement with SpaceX. The worldwide agreement regarding creating a line of rocket and astronaut-based toys is to cater to the explorer in every child. The company is to simultaneously debut space-inspired collectibles on Mattel’s Creations.
Though Mattel has allied with many companies in the past, its alliance with SpaceX was an unexpected one for its consumers. In his statement, Nick Karamanos, SVP of Entertainment Partnerships at Mattel, talks about being thrilled to work with the company and helping spark limitless play patterns for the space explorer in every kid.
This toy line is set to debut in 2023 under Mattel’s Matchbox brand.