PVR, India’s leading theatre exhibitor, announced today that Indian moviegoers would have the opportunity to win Movie NFTs for the first time ever. PVR will reward the winners of a contest on PVR and SPI Digital channels with exclusive digital collectibles of the movie “RRR,” one of the most anticipated films in recent years, thanks to a unique partnership with D.V.V. Entertainment.

PVR has become India’s first cinema exhibitor to advertise a classic film through Movie NFTs because of this effort. Customers must purchase ‘RRR’ tickets on the PVR / SPI app or website to be eligible to win PVRRR NFTs.