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Anaida Deti: Keeping Dentophobia at Bay

Dentophobia like any other fear is very serious and can affect your dental and mental health at the same time. A lot of people are afraid of dentists and it is a common fear that is the same as the fear of animals or heights. But unlike these fears, fear of a dentist can have grave health issues. According to an independent study, 60% of patients worldwide are scared of dentists, which in turn is seriously damaging their oral and complete health for that matter.

Tackling this issue head on is one dental professional, Anaida Deti who is focused on creating a stress-free dental hygiene experience through her clinic DentalX. As a CEO of the company and an Independent Registered Dental Hygienist, she specializes in seeing nervous patients who do not like going to the dentist. Her encouraging nature and the clinic’s warm environment make them more comfortable. “It is an amazing feeling when patients come in and tell me they look forward to their appointments,” says Anaida.

Ever since she was a young girl, Anaida wanted to be a dentist, an orthodontist to be specific. Dentistry was something that had always fascinated her. This does not mean that she was not terrified to go to the dentist. But she also found it very interesting. “I used to say that when I become a dentist, I will help all the people who were scared like me, to actually look forward to their dental appointments,” expresses Anaida joyfully.

Genesis of DentalX

Anaida immigrated to Canada from Albania 18 years ago with her husband. They only had a few hundred dollars with them and a big dream of building something they could call theirs completely. “I spoke no English and my school meant nothing here, so I had to start everything from scratch. I worked seven days a week while going to school full time,” shares Anaida. After a few years of finishing school and getting her license as a registered dental hygienist, she founded DentalX in 2013.

DentalX started with only me, booking appointments in my car and seeing patients in the late afternoons or Sundays after I worked all day for other dental offices,” she informs. Now she has an award-winning dental office with 12 staff members.

DentalX is a full dental office, offering all dental services from dental cleanings and check-ups to complicated extractions and implants. Anaida wanted to do something different compared to traditional dental offices. That is why she opened DentalX, which enables the public to have an alternative, where she focuses more on the preventative side of dentistry by offering longer dental appointments.

These appointments include deeper oral hygiene instructions and visuals. The office looks different as well, it feels more like a spa than a dental office. “We offer different relaxing techniques for the patients making the dental appointment more enjoyable and less scary,” Anaida explains.

A Dental Professional’s Dilemma

After opening the doors to her very own dental office, the honeymoon feeling was short-lived. She waited for the phone to ring and the door to open but alas, no one came through the door. There was the issue of finding the right staff as well. It was a huge risk especially when there is a dental office in every single corner of the city and the competition were other dentists who pay thousands of dollars in marketing and advertisement.

Luckily, patients and staff believed in my vision and saw something that did not exist in other dental offices – a relationship between me and them,” describes Anaida. Her passion for the dental field and taking care of patients was transferred in the best way possible that made them believe in her and the clinic.

The most difficult thing as a female leader is to juggle with family and business at the same time. When Anaida opened her business in 2014, she also got pregnant with her daughter and had a complicated pregnancy. “My daughter was a twin, but I lost one of them which made my pregnancy high risk and the doctor told me I had to be in bed for the seven remaining months,” shares Anaida.

She straight away denied her doctor’s advice for a seven-month leave and started taking more care of herself and her daughter personally. “I was very scared, knowing I would never forgive myself if something happened to my daughter. But she is a fighter just like me, we made it and this amazing little girl completed our family,” adds Anaida.

Anaida worked till the last day of her pregnancy and the delivery also went well. She returned to work three days after her daughter was born and became an instant inspiration for a lot of people in her clinic.

She used to drive back home for lunch and breastfeed her newborn child and again drive to work for the first two months after her delivery. “When people say to me, they cannot do something because it is hard, I tell them what I had to do when I was pregnant with my daughter and after I had her,” describes Anaida.

Filling the Gaps

Anaida’s day starts at 7:30 am with getting her and the kids ready for school. After dropping them to school, she goes into the full work mode at her office taking care of daily tasks. She manages the clinic as well as taking care of the payroll, hiring staff, dealing with patients, and various issues that she encounters daily. She handles the marketing for the office as well. “I overlook at all things that happen in the office. My working days are 12 plus hours long, Monday to Saturday,” says Anaida.

After work, she tends to home chores and spend time with her husband and kids to the best extent. She never goes to sleep before midnight. Although she does not have any hobby as she gets very limited time, but she often enjoys going out with her family.

According to Anaida, the hardest thing is to maintain a balance between family and business all the while prioritizing the tasks at hand. Being a mother of two, with a teenager and a toddler, surely the life gets difficult. But her family encourages her to do better each day. Anaida thinks that being successful is subjective to everyone and she loves what she does. Every morning, she cannot wait to go to the office and start her day.