Muddy Bites, Inc., a snack startup has managed to raise funds larger than $5 million for the support of the growth and expansion of its team.
Founded in 2018, the startup sells bite-size waffle cone snacks. White chocolate, milk chocolate, and dark chocolate are among the options. Products are now available in over 5,200 retail locations across the country, up from 2,300 at the start of the year. By 2023, the company expects to have over 15,000 stores.
Muddy Bites added several key hires this year. Tiffany Cap, formerly of Lily’s Sweets was named director of supply planning and operations. Jessie Ferraioli, previously of the Hershey Co., joined as head of marketing and Steven Sacchinelli, who is experienced in finance leadership roles at Hippeas and barkThins, joined as the vice president of finance.
Recently joined the company as its president, Michael Parisi said, “Muddy Bites are capturing growing trends amongst Gen Z and millennials who are not afraid to indulge. We’ve brought a new, yet nostalgic approach to snacking — one that’s resonating with consumers in a way that nothing else in the space is at the moment.”